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Perseus Books Group

Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do--and, what can we learn from companies that have endured and even prospered for centuries despite copy..
Ex Tax:N6,800
The executive chairman and former CEO of Dunkin' Donuts and Baskin Robbins reflect on the unique, results-oriented discipline he's developed over decades of leadership, which provides a blueprint for any organization to achieve prosperity.We live in an era in which successful organizations can fail ..
Ex Tax:N6,500
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