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Free Press

Brand: Free Press
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and c..
Ex Tax:N10,500
Brand: Free Press
This revised edition of Robert Jolles’s classic book on sales technique features brand new material throughout, including illustrations, teaching aids, coaching techniques, and true implementation strategies! When you have a process, you have a way of measuring what you are doing. When you can measu..
Ex Tax:N4,860
Brand: Free Press
For thirty-five years and through thirteen editions, Jim Henslin's Down to Earth Sociology has opened new windows onto the social realities that shape our world. Now in its fourteenth edition, the most popular anthology in sociology includes new articles on our changing world while also retaining it..
Ex Tax:N8,910
Brand: Free Press
When Ego Psychology and Social Work Practice was first published in 1984, it met the challenge of filling a void in the field. A decade later, it is still being widely used in the classroom and by practitioners and supervisors. While ego psychological theory still holds a preeminent position in cli..
Ex Tax:N12,960
Mintzberg on Management by Mintzberg, Henry
Out Of Stock
Brand: Free Press
Henry Mintzberg revolutionized our understanding of what managers do in The Nature of Managerial Work, his landmark book. Now in this comprehensive new volume, Mintzberg broadens his vision to explore not only the function of management, but also that of the organization itself and its meaning for s..
Ex Tax:N8,100
Brand: Free Press
In this revised and updated edition of Steven Landsburg’s hugely popular book, he applies economic theory to today’s most pressing concerns, answering a diverse range of daring questions, such as: Why are seat belts deadly? Why do celebrity endorsements sell products? Why are failed executives paid..
Ex Tax:N8,500
Brand: Free Press
This thoughtful and practical guidebook to developing a market-driven organization with many fresh examples, is a solid compilation of the best thinking, practice, and research, written by the world's leading authority on the subject...
Ex Tax:N9,500
Brand: Free Press
Directly linking profit and growth not only to customer loyalty and satisfaction but to employee productivity, the authors present a step-by-step action plan for managing, marketing, hiring, delivering services, and assessing results. In-depth case examples demonstrate how the best companies have ma..
Ex Tax:N11,500
Brand: Free Press
“Combines the gritty toughmindedness of the best coaches with the gentle-but-insistent inspiration of the most effective spiritual advisers” (Fast Company).This groundbreaking New York Times bestseller has helped hundreds of thousands of people at work and at home balance stress and recove..
Ex Tax:N17,200
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