Formation tracks the unlikely series of events and characters that led to the creation of the modern Nigerian nation: from 1804 when the first Jihadists began their attack on a collection of independent nations to 1914 when the current shape of Nigeria was completed as a British colony through ..
When Feyi Olubodun, CEO of one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask himself questions: Why did brands, both global and local, so often fail to connect with the African consumer? And, what was it about th..