Everyone in marketing is talking “authenticity”. Which means making a personal or professional brand should be simpler than ever, right? What could be easier than “being yourself"?Simple? Sure. But easy? Not so much.Why? Because authenticity is unfiltered, unapologetic, and honest. Authenticity owns..
An essential guide for how to snap out of autopilot and become your own best advocate, with candid anecdotes and easy-to-adopt steps, from veteran HR specialist and popular podcast host Laurie RuettimannChances are you've spent the past few months cooped up inside, buried under a relentless news cyc..
In Getting to Yes, renowned educator and negotiator Roger Fisher presented a universally applicable method for effectively negotiating personal and professional disputes. Building on his work as director of the Harvard Negotiation Project, Fisher now teams with Harvard psychologist Daniel Shapiro, a..
The average executive spends less than 5 percent of their time engaged in the buying of products and services. This means that in this post-recession business environment, sales professionals who focus solely on the moment of the sale have made a fatal miscalculation. Featuring instructional case st..
A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed specifically fo..
Ben Mezrich's 2009 bestseller The Accidental Billionaires is the definitive account of Facebook's founding and the basis for the Academy Award–winning film The Social Network. Two of the story's iconic characters are Harvard students Tyler and Cameron Winklevoss: identical twins, Olympic rowers, and..
When detective Ron Stallworth, the first black detective in the history of the Colorado Springs Police Department, comes across a classified ad in the local paper asking for all those interested in joining the Ku Klux Klan to contact a P.O. box, Detective Stallworth does his job and responds with in..
In this candid, refreshing guide for young women to take with us as we run the world, Emilie Aries shows you how to own your power, know your worth, and design your career and life accordingly.Young women today face an uncertain job market, the pressure to ascend at all costs, and a fear of burning ..
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and c..
Every facet of American life is being overtaken by big platform monopolists like Facebook, Google, and Bayer (which has merged with the former agricultural giant Monsanto), resulting in a greater concentration of wealth and power than we've seen since the Gilded Age. They are evolving into political..
The popular media often portrays Asian Americans as highly educatedand successful individuals—the "Model Minority."As the ethnic minority with the largest percentage of college graduates, many Asian Americans do enter the professional workforce. However, many of them seem to stall in their careers a..
Everyone should work for themselves. But don't cashflow forecasts, tax returns and P&Ls all sound a bit of a faff?Fear not: help is at hand. In Business for Bohemians, Tom Hodgkinson combines practical advice with laugh-out-loud anecdote to create a refreshingly candid guidebook for all of ..