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Concepts and Cases: Strategic Management: Competitiveness and Globalization

Concepts and Cases: Strategic Management: Competitiveness and Globalization
Concepts and Cases: Strategic Management: Competitiveness and Globalization
N5,500
Ex Tax: N5,500
  • Stock: In Stock
  • Model: Fairly Used
  • Weight: 1.30kg
  • ISBN: 9780538881821

Strategic Management: Comptetiveness and Globalization, 3e explores how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustainable competitive advantage. The text focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O model. The text emphasizes global issues, competitive forces, and the implementation of a strategic plan/process. The case portion of the text contains 40 cases that are all new to the third edition and feature a variety of firms and industries.

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