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Strategy Is Destiny: How Strategy-Making Shapes a Company's Future by Robert Burgelman - Paperback

Strategy Is Destiny: How Strategy-Making Shapes a Company's Future by Robert Burgelman - Paperback
Strategy Is Destiny: How Strategy-Making Shapes a Company's Future by Robert Burgelman - Paperback
N8,496
Ex Tax: N8,496
  • Stock: In Stock
  • Model: Strategic Planning
  • Weight: 0.80kg
  • ISBN: 9781982146511
How did a pioneering company in the semiconductor industry not only survive but thrive in the face of the explosive change and upheavals that forced it to transform itself twice in the course of its thirty-year history? The answer lies in the quality of its strategy-making process, contends leading strategic management scholar Robert A. Burgelman in this extraordinary book based on an exhaustive twelve-year study he conducted inside Intel Corporation.

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